Local SEO Marketing - Where do you come up in search results?
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Local Pack/Finder Ranking Factors
- Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%
- Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%
- Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%
- On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%
- Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%
- Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%
- Personalization 5.88%
- Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%
Localized Organic Ranking Factors
- Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 27.94%
- On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 26.03%
- Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11.5%
- Google My Business Signals (Proximity, categories, keyword in business title, etc.) 8.85%
- Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8.41%
- Personalization 7.32%
- Review Signals (Review quantity, review velocity, review diversity, etc.) 6.47%
- Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3.47%
Case Study - Dave's Signs
Dave’s Signs is a great example of the benefits of Ongoing Local SEO and Content Marketing. They post in the TOP 3 of the Local Pack AND the FIRST 3 RESULTS in Organic Search.